Valpak of Central Virginia and the entire Impak Marketing family is excited to announce the success of our 18 Holes 4 Brody Golf Tournament! The tournament was held on May 24, 2010, and we are thrilled to report that a grand total of over $11,600 was raised for Brody’s medical savings account.
Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.
The free application lets consumers access mobile coupons from more than 17,000 businesses. The app tracks the user’s location by ZIP code to present locally targeted offers. The coupons represent businesses from a range of verticals, such as dining, auto, beauty, health, leisure, home and professional services.
“One of the things that we are attempting to do is to help Valpak extend its print business into the digital world,” said Jim Buckley, director of new media business development team at Valpak. “Our goal in doing this is to bundle our overall advertising strategy with our print business.”
Shared mail giant Valpak is makingcoupons and offers available to consumers via mobile in yet another indication of the channel’s growing appeal for targeted marketing.
Florida-based Valpak, whose signature blue envelopes land in about 45 million homes each year, has seen use of its coupons increase 8 percent since last year for products such as groceries, take-out food, home improvement products and specialty retail.
“Coupons motivate customers when they’re looking at different stores that offer the same goods. They’re more likely to go with a store that offers coupons,” Valpak spokeswoman Marsha Strickhouser said.
Strickhouser said specific figures related to usage is proprietary information and unavailable for release, but said the number represents a significant surge in consumer response in the company’s 40-year history.
“People might say coupons are just for tightwads, but people from all kinds of economic backgrounds are more likely to use them,” Strickhouser said. “It’s good sense to use them.”
In its co-op mailings with partner Valpak, Wal-Mart has increased its marketing efforts and has been focusing its messaging on price. “Consumers are trying to find ways to save money and stretch their dollars, and discount retailers are responding by pushing low prices,” said Amy King, VP of business intelligence and marketing research at Valpak. “We have seen Wal-Mart specifically pushing price in its marketing message.”
Sears and Kmart, other Valpak clients, are also tugging at tightened purse strings with coupon offers.
“For the first time in 16 years, coupon redemption is up,” King noted, despite lagging returns on other print material.
Valpak®, North America’s leading direct marketer, recently recognized its top sales representatives and leaders at its signature event. The annual training and development conference culminated with an award celebration and gala held at the Tampa Convention Center in Tampa, FL on May 16.
Bill Disbrow, CEO of Valpak Direct Marketing Systems, Inc. (http://www.Valpak.com), a Cox Target Media company, won Best Executive in the Media & Entertainment category at the 6th annual American Business Awards, also known as The Stevie Awards, which were presented June 12 at the Marriott Marquis Hotel in New York City.
As advertising has become more intrusive, spawning annoying pitches via e-mail, popup ads and flimsy mailbox fliers, Valpak has managed to find ways to stay in consumers’ good graces with discounts for everything from oil changes to kitchen cabinets.
‘It’s interesting in a 40-year-old company to feel like you haven’t scratched the surface yet,’ CEO Bill Disbrow said.
Vow to place your offer in The Blue Envelope® this summer, when Valpak and WE tv encourage consumers to look for the great savings inside.
Valpak will be featured daily during WE tv’s new bridal programming, as well as on WEtv.com. And Valpak envelopes will contain an official entry form to enter an exciting sweepstakes – increasing open rates and engagement.
Reach an upscale, female audience actively looking for savings in economic downturn and gain valuable exposure for your business.
Your offers will receive added attention this month, when Valpak partners with The Insider, the industry leader in entertainment news. Excite an upscale consumer audience with a strong offer and take advantage of the exposure Valpak receives throughout the promotion period.
We put your business in the spotlight
• Valpak will be featured on-air during The Insider programming, which includes in-show mentions and other lucrative television time.
• Valpak envelopes will promote an exciting sweepstakes and contain an official entry form for consumers to enter for a chance to win, motivating consumers to open The Blue Envelope® and see your offer. In addition, Valpak and the promotion will be featured on The Insider.com.
• Valpak.com will host the sweepstakes to engage and encourage online consumers to participate in the sweepstakes.
Our audience is waiting for your offer
Valpak households look forward to the money-saving offers and exciting promotional sweepstakes that The Blue Envelope delivers every month. When you advertise with Valpak, you can be sure your ad is reaching your precisely targeted consumer who is likely to respond.
The top 30 MM Valpak households are 46% more likely than the U.S. average to have viewed The Insider yesterday, proving the Valpak audience loves to get the inside scoop on entertainment*.
