(LARGO, FL — August 3, 2010) Despite signs of economic recovery, value is here to stay. According to a recent consumer survey* conducted by Valpak, one of the leading direct marketing companies in North America, 75 percent surveyed say searching for coupons and discounts will remain routine after the recession. Even more — 79 percent — planned to spend about the same or less this summer versus last summer. Consumers are emerging from the economic downturn cautiously optimistic and expecting more for their money.

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Valpak of Central Virginia and the entire Impak Marketing family is excited to announce the success of our 18 Holes 4 Brody Golf Tournament! The tournament was held on May 24, 2010, and we are thrilled to report that a grand total of over $11,600 was raised for Brody’s medical savings account. 

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Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.

The free application lets consumers access mobile coupons from more than 17,000 businesses. The app tracks the user’s location by ZIP code to present locally targeted offers. The coupons represent businesses from a range of verticals, such as dining, auto, beauty, health, leisure, home and professional services.

“One of the things that we are attempting to do is to help Valpak extend its print business into the digital world,” said Jim Buckley, director of new media business development team at Valpak. “Our goal in doing this is to bundle our overall advertising strategy with our print business.”

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Shared mail giant Valpak is makingcoupons and offers available to consumers via mobile in yet another indication of the channel’s growing appeal for targeted marketing.

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Florida-based Valpak, whose signature blue envelopes land in about 45 million homes each year, has seen use of its coupons increase 8 percent since last year for products such as groceries, take-out food, home improvement products and specialty retail.

“Coupons motivate customers when they’re looking at different stores that offer the same goods. They’re more likely to go with a store that offers coupons,” Valpak spokeswoman Marsha Strickhouser said.

Strickhouser said specific figures related to usage is proprietary information and unavailable for release, but said the number represents a significant surge in consumer response in the company’s 40-year history.

“People might say coupons are just for tightwads, but people from all kinds of economic backgrounds are more likely to use them,” Strickhouser said. “It’s good sense to use them.”

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In its co-op mailings with partner Val­pak, Wal-Mart has increased its marketing efforts and has been focusing its messag­ing on price. “Consumers are trying to find ways to save money and stretch their dollars, and discount retailers are responding by pushing low prices,” said Amy King, VP of business intelligence and marketing research at Valpak. “We have seen Wal-Mart specifically pushing price in its marketing message.”

Sears and Kmart, other Valpak clients, are also tugging at tightened purse strings with coupon offers.

“For the first time in 16 years, coupon redemption is up,” King noted, despite lagging returns on other print material.

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As advertising has become more intrusive, spawning annoying pitches via e-mail, popup ads and flimsy mailbox fliers, Valpak has managed to find ways to stay in consumers’ good graces with discounts for everything from oil changes to kitchen cabinets.

‘It’s interesting in a 40-year-old company to feel like you haven’t scratched the surface yet,’ CEO Bill Disbrow said.

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Vow to place your offer in The Blue Envelope® this summer, when Valpak and WE tv encourage consumers to look for the great savings inside.

Valpak will be featured daily during WE tv’s new bridal programming, as well as on WEtv.com. And Valpak envelopes will contain an official entry form to enter an exciting sweepstakes – increasing open rates and engagement.

Reach an upscale, female audience actively looking for savings in economic downturn and gain valuable exposure for your business.