Posted by admin on July 7th, 2009 under Valpak News •
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Your offers will receive added attention this month, when Valpak partners with The Insider, the industry leader in entertainment news. Excite an upscale consumer audience with a strong offer and take advantage of the exposure Valpak receives throughout the promotion period.
We put your business in the spotlight
• Valpak will be featured on-air during The Insider programming, which includes in-show mentions and other lucrative television time.
• Valpak envelopes will promote an exciting sweepstakes and contain an official entry form for consumers to enter for a chance to win, motivating consumers to open The Blue Envelope® and see your offer. In addition, Valpak and the promotion will be featured on The Insider.com.
• Valpak.com will host the sweepstakes to engage and encourage online consumers to participate in the sweepstakes.
Our audience is waiting for your offer
Valpak households look forward to the money-saving offers and exciting promotional sweepstakes that The Blue Envelope delivers every month. When you advertise with Valpak, you can be sure your ad is reaching your precisely targeted consumer who is likely to respond.
The top 30 MM Valpak households are 46% more likely than the U.S. average to have viewed The Insider yesterday, proving the Valpak audience loves to get the inside scoop on entertainment*.
Posted by admin on July 7th, 2009 under Valpak News •
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If you don’t regularly access the Internet from your mobile phone, you probably know plenty of people who do. With more SMART (web-enabled) phones in use across North America, this trend will continue to grow – which is great news for Valpak.com and its advertisers because we are seeing increased traffic to Valpak.com through mobile devices.
While consumers have always been able to access Valpak.com through their SMART phones, some recent enhancements to the mobile interface have made it even easier to use. Media sources have picked up on this great opportunity, resulting in some exciting news coverage promoting Valpak.com. This is great news for Valpak of Austin advertisers who will experience increased visibility for their business thanks to more awareness in the marketplace and additional ways to access their Valpak.com offers.
Posted by admin on July 7th, 2009 under Valpak News •
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It’s a recipe for success when Valpak teams up with the Food Network for the Diners, Drive-Ins and Dives Sweepstakes. You’ll have both the Valpak audience and Food Network viewers vying for your attention when you place your offer in the famous Blue Envelope.
Exposure Matters – and you’ll get lots of it from this exciting promotion for this enormously popular show.
- The Diners, Drive-ins and Dives Sweepstakes on the cover of the Blue Envelope will catch the attention of the upscale Valpak
audience – and we’ll include an official entry form so our
responsive consumers will be extra motivated to open the envelope.
- Valpak and the sweepstakes will be featured on the Food Network during the promotion.
- Valpak.com® will host a promotional banner to engage consumers
and encourage them to participate in the sweepstakes.
Contact your Valpak of Austin rep today to get all the details!
Posted by admin on July 7th, 2009 under Valpak News •
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HGTV is promoting their wildly popular Dream Home Giveaway on the blue envelope. The Dream Home Giveaway is cable televisions largest promotion with massive consumer recognition and appeal.
This year’s home is located in the beautiful wine country of Sonoma Valley, California and one lucky viewer or Valpak consumer will walk away with a brand new home!
This partnership will promote the Valpak envelope to HGTV’s affluent audience in the following exciting ways:
- Promotional spots encouraging viewers to look for the Valpak envelope will be airing throughout the promotion on HGTV.
- Valpak and the promotion will be featured on HGTV.com. HGTV.com is the nation’s leading online home and garden destination that attracts an average of 5.2 million unique visitors per month.
- Valpak envelopes will promote the HGTV Dream Home Giveaway and contain an official entry form for consumers to enter for a chance to win.
Your offer in The Blue Envelope is your invitation to the Valpak upscale audience — and you can expect to get powerful exposure from this wildly popular national promotion.
Posted by admin on July 7th, 2009 under Valpak News •
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Martha Stewart and Valpak have joined forces for the to promote the “Martha’s Cooking School Sweepstakes.”
Some of the great prizes are: a trip to New York City to see “The Martha Stewart Show” and attend the first day of our Cooking School series, a $250 gift card from Macy’s, a complete collection of cookware and cooks’ tools from the Martha Stewart Collection at Macy’s and Martha’s newest book, “Martha Stewart’s Cooking School.”
In addition to promoting the entry form in the Valpak envelope on her show, she is promoting the sweepatakes and the blue envelope in her popular blog:
Recently, on my TV show, I introduced the “Martha’s Cooking School Sweepstakes,” which you can enter at marthastewart.com/cookingschool. Valpak is helping to spread the word about this sweepstakes by mailing 43 million blue Valpak envelopes all across the country. Spin the Wheel of Good Things! You can win instantly! Too bad they’re not allowing me to play –- I love a good sweepstakes!
The sweepstakes promotion with Martha Stewart is a win for Valpak advertisers. Valpak households are 20% more likely to watch The Martha Stewart Show than the average U.S. household according to Simmons Market Research. That’s why we know the Valpak audience will be watching Martha – making our product relevant to our consumers.
Posted by admin on July 7th, 2009 under Valpak News •
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Valpak is partnering with HGTV, the number 1 cable network for home and garden, to promote the new season of Design Star. By advertising in Valpak, your business can benefit by being a part of this special promotion. Valpak will receive national exposure through promotional spots airing daily on HGTV.
Design Star and the HGTV network are highly favored among upscale female consumers. Think of the added exposure you’ll receive when millions of HGTV viewers look to Valpak and Valpak.com for a chance to win $5,000 for a room makeover compliments of HGTV.
Make sure you are advertising in The Blue Envelope and on Valpak.com® – and take advantage of incredible exposure that Valpak always delivers.
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