Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.

The free application lets consumers access mobile coupons from more than 17,000 businesses. The app tracks the user’s location by ZIP code to present locally targeted offers. The coupons represent businesses from a range of verticals, such as dining, auto, beauty, health, leisure, home and professional services.

“One of the things that we are attempting to do is to help Valpak extend its print business into the digital world,” said Jim Buckley, director of new media business development team at Valpak. “Our goal in doing this is to bundle our overall advertising strategy with our print business.”

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