Moblie Marketer : Mail giant Valpak takes coupons mobile
Shared mail giant Valpak is makingcoupons and offers available to consumers via mobile in yet another indication of the channel’s growing appeal for targeted marketing.
CNN.com : Economic shock gives rise to coupon cutting
Florida-based Valpak, whose signature blue envelopes land in about 45 million homes each year, has seen use of its coupons increase 8 percent since last year for products such as groceries, take-out food, home improvement products and specialty retail.
“Coupons motivate customers when they’re looking at different stores that offer the same goods. They’re more likely to go with a store that offers coupons,” Valpak spokeswoman Marsha Strickhouser said.
Strickhouser said specific figures related to usage is proprietary information and unavailable for release, but said the number represents a significant surge in consumer response in the company’s 40-year history.
“People might say coupons are just for tightwads, but people from all kinds of economic backgrounds are more likely to use them,” Strickhouser said. “It’s good sense to use them.”
DM News : Retailers Aim Low with Price Messaging
In its co-op mailings with partner Valpak, Wal-Mart has increased its marketing efforts and has been focusing its messaging on price. “Consumers are trying to find ways to save money and stretch their dollars, and discount retailers are responding by pushing low prices,” said Amy King, VP of business intelligence and marketing research at Valpak. “We have seen Wal-Mart specifically pushing price in its marketing message.”
Sears and Kmart, other Valpak clients, are also tugging at tightened purse strings with coupon offers.
“For the first time in 16 years, coupon redemption is up,” King noted, despite lagging returns on other print material.
Franchising.com : Best of Valpak Honored at National Award Ceremony
Valpak®, North America’s leading direct marketer, recently recognized its top sales representatives and leaders at its signature event. The annual training and development conference culminated with an award celebration and gala held at the Tampa Convention Center in Tampa, FL on May 16.
Fox Business : Valpak CEO Bill Disbrow Wins Stevie Award for Best Executive in Media & Entertainment Category
Bill Disbrow, CEO of Valpak Direct Marketing Systems, Inc. (http://www.Valpak.com), a Cox Target Media company, won Best Executive in the Media & Entertainment category at the 6th annual American Business Awards, also known as The Stevie Awards, which were presented June 12 at the Marriott Marquis Hotel in New York City.
Forbes.com : Coupon distributor Valpak turns 40
As advertising has become more intrusive, spawning annoying pitches via e-mail, popup ads and flimsy mailbox fliers, Valpak has managed to find ways to stay in consumers’ good graces with discounts for everything from oil changes to kitchen cabinets.
‘It’s interesting in a 40-year-old company to feel like you haven’t scratched the surface yet,’ CEO Bill Disbrow said.
Say “I Do” to Growing Your Business with Valpak
Vow to place your offer in The Blue Envelope® this summer, when Valpak and WE tv encourage consumers to look for the great savings inside.
Valpak will be featured daily during WE tv’s new bridal programming, as well as on WEtv.com. And Valpak envelopes will contain an official entry form to enter an exciting sweepstakes – increasing open rates and engagement.
Reach an upscale, female audience actively looking for savings in economic downturn and gain valuable exposure for your business.